Premiumideas personalises and packages Sim-Cards for the mobile telephony industry. Premiumideas is the exclusive contractor to Vodacom for the personalisation and packaging of all Vodacom Sim-Cards. After acquiring controlling interest in this company Montsi Investment identified an opportunity in Nigeria and set up a subsidiary in Lagos Premiumideas Nigeria which personalises and packages Sim-Cards for MTN Nigeria, Airtel and others. Montsi Investments sold the entire business for cash and shares to a listed entity.